[Elsnet-list] CfP: SIGIR 2008 Workshop on Information Retrieval for Advertising

Eugene Agichtein eugene at mathcs.emory.edu
Thu Apr 24 22:20:46 CEST 2008


Call for Papers, SIGIR 2008 Workshop on Information Retrieval for
Advertising 

Submission deadline: *May 26th, 2008* 

-----------------------------------------------------------
The First Workshop on Information Retrieval for Advertising
	Collocated with SIGIR 2008
    http://research.microsoft.com/workshops/ira2008/


Online advertising is a multi-billion dollar industry that has become a
significant component of the Web browsing experience. Online advertising
systems incorporate many information retrieval techniques by combining
content analysis, user interaction models, and commercial constraints.
Advances in online advertising have come from integrating several core
research areas: information retrieval, data mining, machine learning, and
user modeling.

The workshop will serve as an open forum for discussion of new ideas and
current research related to information retrieval topics relevant to online
advertising. The outcome will be a set of full and short papers covering a
variety of topics. The short paper format will allow researchers new to the
area to actively participate and explore novel themes. It will also enable
researchers without access to extensive empirical data to propose ideas and
experiments. We also expect the workshop to help develop a community of
researchers interested in this area, and yield future collaboration and
exchanges.

Despite its commercial significance, advertising is a rather young field of
research. This workshop will help the emerging research community better
organize and develop a common perspective. The workshop will serve as a
forum for researchers and industry participants to exchange latest ideas and
best practices while encouraging future breakthroughs. It will also aid in
fostering collaboration between industry and academia.

Topics of interest include (but are not limited to):
* Similarities and differences between search and advertising systems
* Measuring ad text and landing page appeal
* Commercial intent estimation for search queries
* Ad matching algorithms
* Personalized and customized advertising
* Automatic ad generation
* Local and mobile advertising
* Preserving user, advertiser, and publisher privacy
* Web content analysis for ad selection (keyword extraction and
categorization)
* Detection of aggregators and 'spam' advertisers
* Advertising in faceted search and category-based ads
* Geo-targeting and location aware information retrieval
* User centered and user behavioral targeting
* Ads as information supply
* Machine learning for ad selection and ranking
* Ad evaluation techniques and measures

We solicit both full (8 page) and short (4 page) papers. Additional details
and submission instructions are available on the workshop website:
     http://research.microsoft.com/workshops/ira2008/

Key dates: 
* Paper Submissions Due: May 26th 2008
* Author Notification Date: June 13th 2008
* Camera Ready Date: Jun 20th 2008
* Workshop Date: July 24nd 2008

Organizers:
* Ewa Dominowska (Microsoft)
* Eugene Agichtein (Emory University)
* James Shanahan (Independant Consultant)
* Evgeniy Gabrilovich (Yahoo! Research)

Program Committee (partial list):
* Misha Bilenko (Microsoft Research)
* Andrei Broder (Yahoo! Research)
* Max Chickering (Microsoft Research)
* Brian Davison (Lehigh University)
* Susan Dumais (Microsoft Research)
* Anindya Ghose (New York University)
* Jason Hartline (Northwestern University)
* Monika Henzinger (Google)
* Oren Kurland (Technion)
* Ping Li (Cornell University)
* Chris Meek (Microsoft Research)
* Donald Metzler (Yahoo! Research)
* Vanessa Murdock (Yahoo! Research)
* Roumen Vragov (City University of New York)
* Ryen White (Microsoft Research)
* Yi Zhang (University of California)



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